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Principal Digital Experience Engineer

SupermetricsAmsterdam; Dublin; Helsinki HQ; United Kingdom
On-site Full-time

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Experience Level

Senior

Qualifications

To excel in this role, you should have:Extensive experience in web engineering, particularly within a B2B SaaS context. A strong command of modern JavaScript frameworks and technologies, including Astro.js and TypeScript. Proven ability to set and enforce engineering standards and best practices. Experience with headless CMS solutions, particularly Sanity. Familiarity with analytics and tracking tools such as Google Analytics and Google Tag Manager. Strong communication skills to effectively engage with stakeholders at all levels. A strategic mindset focused on driving growth through digital experiences.

About the job

Supermetrics is seeking a Principal Digital Experience Engineer to guide the technical vision for its B2B SaaS marketing website. This senior individual contributor position (IC5) is available in Amsterdam, Dublin, Helsinki HQ, or the United Kingdom. The company’s website serves as a key touchpoint for marketing, sales, and brand perception, making this a pivotal role for business growth.

Role overview

The Principal Digital Experience Engineer sets technical direction, defines engineering standards, and ensures the website supports measurable business outcomes. While hands-on coding may occasionally be needed, the focus centers on strategic oversight, technical governance, and influencing both internal teams and external partners. Shaping the site’s architecture and development approach, this role impacts every campaign and user journey.

Key technology stack

  • Astro.js
  • TypeScript
  • Sanity (headless CMS)
  • Integrations: HubSpot, Google Tag Manager, Google Analytics, Zendesk

Main responsibilities

  • Set the technical strategy for the marketing website, making decisions on platform, stack, infrastructure, and architecture at an organizational level.
  • Oversee website development and redesigns from concept to launch. Define technical requirements, establish engineering benchmarks, supervise delivery, and ensure alignment with performance, accessibility, and brand standards.
  • Build a foundation for conversion optimization and experimentation. Architect the site to support A/B testing, personalization, and rapid iteration, enabling the growth team to move quickly (without directly running tests).
  • Monitor site performance, Core Web Vitals, uptime, and technical SEO health. Document and implement performance approaches that become company standards.
  • Define the website data layer. Set up event architecture and tracking protocols that support the broader BI strategy, collaborating with Data Architects and Analysts.
  • Design content infrastructure in Sanity. Create content models, reusable components, and ingestion pipelines to enable a "Create Once, Publish Everywhere" approach.
  • Develop an AI strategy for the website. Evaluate and recommend AI-driven personalization, dynamic content, conversational interfaces, and intelligent search to improve user experience.

What success looks like

  • The website reliably meets performance, accessibility, and branding goals.
  • Engineering standards and technical documentation are clear and adopted across teams.
  • Growth and content teams can experiment and publish efficiently.
  • Data-driven insights and AI capabilities enhance the digital experience and support business objectives.

This strategic, high-impact role is suited for a recognized expert ready to shape the future of Supermetrics’ digital presence.

About Supermetrics

Supermetrics is a leading provider of marketing data solutions, empowering businesses to harness the full potential of their data. With a commitment to innovation and excellence, we strive to deliver powerful tools that enhance marketing capabilities and drive business growth.

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