About the job
About the Opportunity
Join Contentful’s Professional Services team as a Senior Personalization Solution Architect, where your deep expertise in personalization and experimentation will drive innovative solutions. This role is tailored for a seasoned practitioner who has successfully built, operated, and scaled personalization programs in a production environment and possesses the hands-on technical skills necessary to implement these programs within modern, composable architectures.
This is a specialized Solution Architect position focused on personalization, requiring strong opinions and substantial real-world experience in audience strategy, decision-making, experimentation, and measurement. You will also need to design and deliver high-quality technical implementations utilizing Contentful Personalization.
Your collaboration with customer engineering, product, and marketing teams will be crucial in designing and implementing advanced personalization and experimentation strategies. As a vital customer-facing extension of Contentful’s Product and Engineering teams, your efforts will significantly mitigate implementation risks, expedite time to value, and enhance feedback loops into product development—especially for complex personalization use cases.
What to Expect?
Leadership in Personalization & Experimentation
- Own the comprehensive design of personalization and experimentation programs, which includes:
- Audience and segmentation strategies based on behavioral, contextual, and first-party data.
- Experience decisioning models that effectively balance relevance, performance, and governance.
- Experimentation frameworks (A/B, multivariate, holdouts) with well-defined hypotheses and success criteria.
- Devise scalable personalization strategies that responsibly incorporate:
- Guardrails to avoid over-personalization, bias, and compromised user experience.
- Strategies for global, multi-brand, or multi-region deployments.
- Trade-offs between targeting precision, latency, and operational complexity.
- Establish measurement approaches linking:
- User behavior → decisioning logic → exposure → business outcomes.
- Serve as a domain authority on personalization and experimentation in customer interactions, adeptly guiding both technical and non-technical stakeholders through best practices, limitations, and trade-offs.
Technical Solution Architecture & Hands-On Delivery
- Architect and implement end-to-end personalization solutions that meet client needs.
