About the job
About Air Apps
Air Apps is a family-founded company focused on building AI-powered tools to help people plan, work, and live better. Since our start in Lisbon, Portugal in 2018, we have expanded to offices in both Lisbon and San Francisco and reached over 100 million downloads worldwide. The company remains self-funded and committed to pushing AI-driven solutions that make a real impact.
Our long-term vision is to challenge the status quo and develop products that empower individuals globally. Team members play a key part in shaping these tools and influencing how resource management evolves.
Role Overview
The User Acquisition Specialist (Performance Marketing) will drive user growth through a mix of acquisition channels: paid ads, affiliates, influencer partnerships, and organic initiatives. This role uses data to guide decisions, optimize spend, and align user growth with business goals.
This is a fully onsite position based in our Lisbon office. Collaboration with cross-functional teams is central to the work. Relocation assistance is available.
What You Will Do
- Strategic Planning: Develop and execute user acquisition strategies using channels such as paid search, paid social, display ads, influencer marketing, and referral programs.
- Campaign Management: Set up, monitor, and adjust advertising campaigns. Manage budgets, bids, and targeting to maximize ROI.
- Analytics & Reporting: Track key metrics (CPI, CPA, LTV) with analytics and attribution tools. Share actionable insights with stakeholders.
- Experimentation: Test new channels, creative approaches, and messaging to find growth opportunities and improve results over time.
- Cross-Functional Collaboration: Work with Product, Analytics, and Creative teams to coordinate acquisition efforts with product launches, new features, and seasonal campaigns.
