About the job
WPP Media, part of the global WPP network, works with major brands to connect talent, data, and partnerships through its WPP Open platform. The company integrates media and data to help clients understand the impact of their media investments and deliver personalized campaigns at scale.
More details can be found at wppmedia.com.
Role overview
The Senior Performance Executive position in Cairo focuses on running and improving performance media campaigns across search, social, and display channels. This role supports the team in managing campaigns that help clients grow revenue, boost brand awareness, and acquire new customers.
What you will do
- Develop and optimize campaign strategies to support client performance goals.
- Analyze Search Query Reports (SQR) to identify and remove irrelevant or underperforming keywords, and adjust bidding strategies for better outcomes.
- Create and present weekly performance reports, translating data into actionable recommendations for campaign improvements.
- Review campaign results, identify trends, and document key learnings to inform future strategies.
- Evaluate user engagement metrics to refine campaign tactics and improve performance.
