companyOneCrew logo

Product Marketing Manager - Marketing Lead

OneCrewSan Francisco (FiDi Office)
On-site Full-time $120K/yr - $180K/yr

Clicking Apply Now takes you to AutoApply where you can tailor your resume and apply.


Unlock Your Potential

Generate Job-Optimized Resume

One Click And Our AI Optimizes Your Resume to Match The Job Description.

Is Your Resume Optimized For This Role?

Find Out If You're Highlighting The Right Skills And Fix What's Missing

Experience Level

Manager

Qualifications

Qualifications:Proven experience in product marketing, ideally within the B2B sector. Strong analytical skills with the ability to translate data into actionable insights. Exceptional communication skills, both written and verbal. Experience in developing sales enablement tools and strategies. Ability to work collaboratively in a fast-paced environment. Bachelor's degree in Marketing, Business, or related field; advanced degree preferred.

About the job

Shape OneCrew’s story and drive real results in the market.

OneCrew serves paving contractors who value clear, direct answers: why choose us, why now, and why not someone else? Strong positioning matters, but it’s only as good as the outcomes it creates, pipeline, closed deals, and revenue.

This is OneCrew’s first marketing leadership hire. The Product Marketing Manager - Marketing Lead will own our market positioning and turn it into measurable growth. This is a strategic go-to-market role, not a support function. Expect to work closely with product, sales, and executive teams to define our value and make sure it translates into business impact.

What You’ll Do

Positioning and Messaging

  • Lead positioning work for three main segments:
    • Scaling paving operations
    • Mid-market commercial paving
    • PE-backed roll-ups and enterprise
  • Update messaging frameworks, value propositions, and sales narratives so both the market and sales team understand our edge

Pipeline and Go-to-Market Strategy

  • Define and refine Ideal Customer Profiles (ICP)
  • Prioritize target segments for revenue efficiency
  • Develop campaign strategies across outbound, inbound, partnerships, and events
  • Keep messaging consistent across every buyer interaction

Work with agencies and tools to execute, but own the strategy and results.

Sales Enablement

  • Create pitch decks, one-pagers, and battlecards
  • Develop objection handling and competitive positioning materials
  • Build ROI models and demo narratives
  • Design email sequences and follow-up frameworks

Collaborate closely with Glenn and the Account Executive team. Join calls, spot where deals stall, and address issues by improving messaging, positioning, or process. Help clear any roadblocks to closing business.

Product Launches and GTM Execution

Manage end-to-end launches for new features, from shaping the story to introducing them in the market.

Location

This role is based in OneCrew’s San Francisco FiDi office.

About OneCrew

OneCrew is at the forefront of revolutionizing the paving industry, offering innovative solutions that redefine operational efficiency and effectiveness for contractors. We pride ourselves on our commitment to delivering real value to our customers, empowering them to achieve their business goals with clarity and precision.

Similar jobs

Tailoring 0 resumes

We'll move completed jobs to Ready to Apply automatically.