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Senior Channel Marketing Manager for Independent Agents

Honeycomb InsuranceChicago, IL; Denver, CO
On-site Full-time $140K/yr - $160K/yr

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Experience Level

Manager

Qualifications

To excel in this role, you should possess:Extensive experience in channel marketing, specifically within the insurance industry. Proven ability to develop and execute marketing strategies that drive growth. Strong analytical skills to assess and enhance performance metrics. Excellent communication and relationship-building skills. A deep understanding of the commercial insurance distribution landscape.

About the job

About Honeycomb Insurance

Honeycomb Insurance is reshaping commercial real estate insurance with technology and a team-driven culture. Recognized by Dun & Bradstreet as one of the Top 10 Best Start-Up Companies to Work For in Israel and by LinkedIn as one of the Top 10 Startups in Chicago, Honeycomb operates from dual headquarters in Chicago and Tel Aviv, with five U. S. offices. The company insures over $55 billion in assets, serves more than 20 major states, and covers 60% of the U. S. population. Supported by leading investors, Honeycomb values innovation, collaboration, and a meaningful workplace culture.

Role Overview: Senior Channel Marketing Manager for Independent Agents

Based in Chicago, IL or Denver, CO, this role leads the growth of Honeycomb's independent agent channel. The Senior Channel Marketing Manager owns the full process of agent channel expansion, from strategy to execution. Key metrics include broker activation rates, Gross Written Premium (GWP) per agency, and submission volumes. The focus is on building and running programs that drive agent engagement and performance.

Main Responsibilities

  • Lifecycle Program Design & Management
    • Design and manage the broker lifecycle: onboarding, reactivation, cross-selling and upselling to active agents, and re-engagement of lapsed partners.
    • Develop and maintain lifecycle programs that support agent success and drive business growth.
  • Establish marketing strategies for recruiting new agents, reactivating dormant relationships, cross-selling to active producers, and winning back lapsed partners.
  • Collaborate closely with the Demand & Digital Lead to execute strategies within Honeycomb’s systems.
  • Lead content creation, messaging, and performance measurement for agent channel marketing.

What We’re Looking For

  • Deep understanding of the commercial insurance distribution landscape, especially how independent agents operate.
  • Insight into what builds agent trust in a new carrier and the motivations behind agent business decisions.
  • Experience designing and managing programs across the agent lifecycle, from onboarding to reactivation and retention.
  • Ability to drive measurable outcomes and adapt strategies based on performance metrics.

Location

Chicago, IL or Denver, CO

About Honeycomb Insurance

Honeycomb Insurance is a pioneering startup redefining the insurance industry with innovative technology and a commitment to employee engagement. Recognized for its rapid growth and outstanding workplace culture, Honeycomb is committed to providing exceptional service and coverage across the U. S.

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