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Retention & Loyalty Architect

HelloPrintRotterdam, Zuid-Holland, NetherlandsNew
On-site Full-time

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Experience Level

Mid to Senior

Qualifications

As our Retention & Loyalty Architect, you will focus on one pivotal question: How can we maximize the value of every HelloPrint customer more rapidly?Key Responsibilities:Design an integrated lifecycle system encompassing behavior-based welcomes, replenishment strategies, win-back initiatives, referral programs, loyalty tiers, and reseller offerings. Develop HelloPrint Pro, our loyalty proposition for customers, resellers, and businesses—defining tiers, rewards, perks, and the foundational structure that supports these elements.

About the job

HelloPrint is building a platform for customized print products and is moving toward a fully AI-first operational model. Automation, agent-driven workflows, and rapid experimentation are at the core of daily work and growth.

Role overview

The Retention & Loyalty Architect leads the entire post-purchase journey for HelloPrint customers. This position shapes how customers are welcomed, engaged, rewarded, and reactivated, focusing on building integrated experiences that go well beyond standard CRM or email marketing. With 85% of revenue coming from returning customers, there is a clear opportunity to move more users from their first to second order, strengthen loyalty programs, and offer more meaningful rewards to the most valuable users.

What you will do

  • Design and oversee the full post-purchase experience, ensuring customers feel valued and engaged throughout their journey.
  • Develop and implement retention and loyalty strategies for an international client base.
  • Integrate AI-driven workflows and agentic tools to enhance retention initiatives and customer engagement.
  • Connect strategy, data analysis, program design, copywriting, and AI orchestration into a unified approach.
  • Lead efforts to improve the transition from first to second orders and expand loyalty benefits for top users.

What sets this role apart

  • This is not a typical CRM or email marketing job. The scope is broader and requires systems thinking, data-driven strategy, and creative program design.
  • Work with an AI agent fleet, using tools to test, automate, and scale retention efforts.
  • High impact: The work directly influences HelloPrint's growth and customer relationships across multiple markets.

Location

This position is based in Rotterdam, Zuid-Holland, Netherlands.

About HelloPrint

HelloPrint is a leading innovator in the print industry, dedicated to leveraging cutting-edge technology to provide customized print solutions. Our commitment to adopting AI transforms the way we operate, ensuring our clients receive exceptional service and value.

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